The Development of Mobile Advertising and Xavier Buyse
In the modern day an age it’s become much easier to target “smart ads” specifically to consumers who want them. Something Xavier Buyse has successfully taken advantage of. And best of all, it’s possible to pull this feat off for a fraction of the price of mass-market.
It would be an astute observation to acknowledge that modern society is permeated by advertising at every level. For decades advertisers have been looking for ever more ingenious ways to try to get their message out — only to find their voices drowned out in a sea of noise generated by numerous other marketers trying to do an identical thing. This is where ADS Media’s CEO Xavier Buyse has done so well with mobile advertising. In effect, businesses have been paying big bucks to be ignored. Now, inspired by the Internet’s capability to do a better job of targeting prospects and gauging the results, advertisers are dreaming up pioneering ways to break through the clutter and connect with potential customers at a fraction of the cost.
Though the advertising revolution got started online, many of the pioneering techniques are already finding their way onto streets and walls and even into peoples pockets around the globe with the advent of mobile advertising, like Mr. Xavier Buyse has developed. Every advertiser hopes that it won’t be long before companies will be able to routinely and inexpensively embark on advertising campaigns that target the right prospects — and hardly anyone else, with entertaining, hard-to-ignore messages that can follow people via new high-tech media into their cars, offices, living rooms, and bedrooms. For companies that get the hang of the new strategies, the resulting reward is potentially enormous: a big jump in customer mindshare, whilst simultaneously keeping costs to a bare minimum. Once upon a time the big improvements in ad technology once favoured traditional giants like Nike Glaxo Smith Kline, which could afford to mass-market its advertising campaigns, the new techniques are much more affordable for all. In the long run it is very likely that, we can cut the cost of advertising in half while maintaining customer engagement.
Modern day digital advertising agencies are typically reside in in a thriving cultural hotspot in a major city more trendy area, the offices are likely to have the hip, slightly alternative look you’d expect of a boutique ad agency. Except that where the halls of other agencies regale visitors with giant cut outs of their award winning creative, the more boutique mobile advertising agencies have proudly plopped a wicked-looking bank of digital servers front and centre in pride of place for everyone to see. It’s representative of the agency’s sensibilities and to a shift in the advertising industry in general.
